User Interface Design

Strengthen experiences with clever UI

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How we can help you

We're a team of creatives who understand designing for SaaS. Delivering user interfaces that drives customer adoption & engagement, turning products into platforms people love to use.

If your users can’t easily navigate around your product or website and find what they are looking for within minutes, they’ll leave! As a team of highly skilled designers and developers, we collaborate on all projects that come in, designing web applications that instantly improve user experiences, leading to champions of your platform.

From creative, top of the game wireframes to prototyping, we’ll deliver UI designs that look polished, feel intuitive and act responsively on whatever device you’re visiting from. We’re here to create user-centric, memorable web applications that communicate real product value and can scale as your business does.

UI with impact

Brand new web application design

Looking to transform your project into top performing designs?

From user research to wireframing, UI concepting and prototyping, we’ll become part of your team, bringing the tools and experience needed to create a new web design strategy that instantly engages with your audience and keeps them coming back for more. We’ll collaborate together in workshops to identify your core web application goals, building designs that prioritise these. When customers are talking about how efficient the application is in getting a job done then the designs are delivering.

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user interface design services

Refresh existing web application design

Are the designs for your web application no longer delivering?

Are your customers finding it increasingly difficult to use your product and need a lot of support? Perhaps as new features have been added the user interface has lost its way a bit making it feel clunky? We’re here to work with you to identify the limitations of your existing web application, taking invaluable user feedback to date so we can create new designs that drive value and are easy to navigate. We’re focussed on creating user centric digital journeys that help forge memorable and meaningful experiences with your customers.

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user interface design services

Core Principles that guide our work:


Usability comes first. No matter how beautiful your UI is, if users are finding the application difficult to use then the user interface is not serving its purpose. It is crucial to keep the user experience at the forefront of any user interface design and make sure the interface is easy to use.


Keeping a consistent visual structure creates familiarity and relieves user anxiety by making them feel at home. Reusing elements on different screens, creating visual order, consistent colour schemes as well as adopting predictable patterns will help users navigate around the product with ease.


It’s important to design user interfaces that allow reversible tasks, have clear labels and provide interactive feedback (i.e success messages). This helps users feel in control of their actions, empowering them to explore the product without having to worry about putting a foot wrong.


A good user interface is an accessible one. They should be accessible for users of all abilities and disabilities. Taking into account elements such as colours that can be seen by everyone, descriptive alt texts as well as keyboard-friendly navigation that gives more people the ability to use your product.


We have a matter of seconds to grab someone’s attention. It is crucial to promote visual clarity and avoid clutter, presenting only useful and relevant information to the users in an organised and digestible format. Simplicity is key and all elements on screen should serve a purpose.


Building flexibility into your designs starts with knowing who your customers are and how they intend to use your application. In this day and age it’s paramount to have web applications that are fully responsive, where they look and feel great on any device.

Our User Interface Design Process

Step 1

Discovery & Research

Step 2


Step 3

Concepting & Feedback

Step 4

Prototyping & Refining

Step 5


Important questions answered

Number one priority is that you’re happy with what we deliver. If on the very rare occasion you aren’t, we’ll revisit the brief, agree objectives and ensure you’re fully satisfied with the outcome.
We work in a collaborative way, offering you a range of design concepts for you to choose from and up to 3 rounds of revisions on your chosen concept, happily accepting all feedback in these rounds.
Clients always own the completed designs and webs application produced. If you appoint and commission us, then it’s owned by you. All we ask is permission to display your project in our portfolio.
In your project proposal, we’ll suggest an appropriate length of time post go live to be all hands on deck and offer support and assistance to you, if you need it. If you’re looking for a watchful eye and help with maintaining your application after this point, we can discuss retainer packages with you and decide which one’s best for your business.

Team insights

What is the relationship between user interface and user experience?

The Circle Software and Design team shares their insights on the relationship between user interface and user experience.

Read full article

Looking for great looking, highly functional UI designs?

We’re excited to hear about your project and ready to create something special with you. Whether you're looking for brand new UI designs for your web application or to reimagine existing user interface designs that aren’t currently delivering the results you need, we’re here to help, whatever stage of the journey you’re at.