How we can help you
We're a team of creatives who understand designing for SaaS. Delivering user interfaces that drives customer adoption & engagement, turning products into platforms people love to use.
If your users can’t easily navigate around your product or website and find what they are looking for within minutes, they’ll leave! As a team of highly skilled designers and developers, we collaborate on all projects that come in, designing web applications that instantly improve user experiences, leading to champions of your platform.
From creative, top of the game wireframes to prototyping, we’ll deliver UI designs that look polished, feel intuitive and act responsively on whatever device you’re visiting from. We’re here to create user-centric, memorable web applications that communicate real product value and can scale as your business does.
Brand new web application design
Looking to transform your project into top performing designs?
From user research to wireframing, UI concepting and prototyping, we’ll become part of your team, bringing the tools and experience needed to create a new web design strategy that instantly engages with your audience and keeps them coming back for more. We’ll collaborate together in workshops to identify your core web application goals, building designs that prioritise these. When customers are talking about how efficient the application is in getting a job done then the designs are delivering.
Refresh existing web application design
Are the designs for your web application no longer delivering?
Are your customers finding it increasingly difficult to use your product and need a lot of support? Perhaps as new features have been added the user interface has lost its way a bit making it feel clunky? We’re here to work with you to identify the limitations of your existing web application, taking invaluable user feedback to date so we can create new designs that drive value and are easy to navigate. We’re focussed on creating user centric digital journeys that help forge memorable and meaningful experiences with your customers.
Core Principles that guide our work:
Usability comes first. No matter how beautiful your UI is, if users are finding the application difficult to use then the user interface is not serving its purpose. It is crucial to keep the user experience at the forefront of any user interface design and make sure the interface is easy to use.
Keeping a consistent visual structure creates familiarity and relieves user anxiety by making them feel at home. Reusing elements on different screens, creating visual order, consistent colour schemes as well as adopting predictable patterns will help users navigate around the product with ease.
It’s important to design user interfaces that allow reversible tasks, have clear labels and provide interactive feedback (i.e success messages). This helps users feel in control of their actions, empowering them to explore the product without having to worry about putting a foot wrong.
A good user interface is an accessible one. They should be accessible for users of all abilities and disabilities. Taking into account elements such as colours that can be seen by everyone, descriptive alt texts as well as keyboard-friendly navigation that gives more people the ability to use your product.
We have a matter of seconds to grab someone’s attention. It is crucial to promote visual clarity and avoid clutter, presenting only useful and relevant information to the users in an organised and digestible format. Simplicity is key and all elements on screen should serve a purpose.
Building flexibility into your designs starts with knowing who your customers are and how they intend to use your application. In this day and age it’s paramount to have web applications that are fully responsive, where they look and feel great on any device.
Our User Interface Design Process
Discovery & Research
Concepting & Feedback
Prototyping & Refining
Important questions answered
What if I don’t like the designs produced?
How many rounds of revisions do I get and what’s included?
Who owns my designs and/or web application?
Do you offer help and support with our application once it’s live?
What is the relationship between user interface and user experience?
The Circle Software and Design team shares their insights on the relationship between user interface and user experience.Read full article